The True One motif

The motif 'Nilsson: the true one'

October 1967, Harry released his debut album 
Pandemonium Shadow Show. 

His label RCA tried to catch attention for his new signed young artist with a special design used for marketing campaign and all kind of promo items.

The "true one" motif was to dominate the promotion. 
Full-page advertisements were placed in the music press and a promo box was released with 'Nilsson: the true one' motif. A box of delights sent to all and sundry in the media with different kind of items and some lines saying: "He's the sound of today... and he sings the total truth".

Inside is a copy of the LP, a very flowery biography, press-shits, press-photographs and also all kind of goodies like card, poster, balloons, stickers and badges proclaiming Nilsson to be "The True One". 

HAVE FUN...
Join Nilsson's Circus !


NILSSON:
the true one

He's the sound of today... and he sings the total truth. 
In this album, Nilsson delivers the message with such unique songs 
as "Ten Little Indians," "You Can't Do That" and "1941." 
The subject of a big promotion, Nilsson is phasing in as sign of the times listening.

Full-page advertisement in music magazine.

Opening a box of delights...

RCA Victor Special Popular Album Release, October 1967

Nilsson: the true one... 


Featuring balloons in various colors (red, green, pink, white...)


Badges and buttons companions of promo campaigns for each albums



And a black box with Harry's face in the shadow on top of The true One promo-box

This special design with pink color was also used on record sleeves like a Japanese single issued with You Can’t Do That (/Ten Little Indians) 

or later a Spanish single with his first hit Everybody’s Talkin’ (/Don’t Leave Me) made famous in 1969 as the theme song of John Schlesinger’s classic movie Midnight Cowboy.